Employer Branding | Online Course
Employer branding uses proven marketing strategies to perfectly position your organization as the employer of choice for your ideal candidates. By combining the right content, channels, targeting, and tools you will be able to fill your pipeline with candidates who aren't only qualified, but also a great fit for your organization.
A strong employer brand is one of your most important assets in the war for talent. And with this course, you will have the knowledge and skills necessary to build an attractive employer brand - from scratch, if you have to.
only available as part of a certificate program
9 lessons + resources & reading materials
What you will do
Make your organization a magnet for top talent
Combine marketing skills with your existing expertise to make your organization irresistible for A-players. You will learn how to create an employer branding strategy that aligns with your organization's needs, culture and resources, and then execute it effectively with the right tools and tactics.
+ course structure
Employer Branding From a Strategic Perspective
Execution on the Employer Brand
Download the syllabus for a detailed overview of all lessons, assignments, reading materials, and bonus content.
+ meet your instructor
Employer Branding & HR Software Specialist
Through his many ventures, Phil Strazzulla focuses on advancing the Human Resources and Recruiting functions through knowledge sharing and community building. He is an expert in Employer Branding, and his comprehensive overview of the HR software landscape enables him to share with you exactly which HR software solutions provide the best ROI.
Employer branding strategy
Learn how to create an effective employer branding strategy aligned with the overall business focus
Employee value proposition
Learn to define an employee value proposition that attracts top talent
Marketing tools and tactics
Master essential employer branding tactics and become familiar with popular tools and channels
Learn how to get buy-in from crucial (internal) stakeholders for your employer branding initiative
Download the syllabus for the Talent Acquisition Certification (includes the Employer Branding course).
All our programs include
Real-world projects & case-studies
Develop practical skills through working on real-world projects taught by the world’s best leading experts
Global HR practitioners community
Collaborate and solve problems on the spot by connecting with peers and HR professionals from around the world
Globally accredited and recognized programs that are designed to help you learn practical skills and succeed
Customize your learning path with your personal coach who is your one point of contact for everything AIHR
FREQUENTLY ASKED QUESTIONS
Why is this course relevant?
When it comes to talent acquisition, your employer brand is your most valuable asset. It impacts every step of the recruiting process, from attracting candidates to signing a contract. However, creating a successful employer branding strategy requires additional knowledge and expertise not typically found in a recruiter's skill set. This online employer branding course teaches you the marketing skills that will help you take your employer marketing to the next level.
Why is this course not sold individually?
To optimize the quality of your learning experience, the Employer Branding course is not available for standalone enrollment. The course is part of our Talent Acquisition Certificate Program and also included with the Full Academy Access License.
What is employer branding?
Employer branding is about how you position and promote your company towards potential candidates and future employees. It's a crucial step in the talent acquisition process aimed at creating an intellectual and emotional connection that showcases how your organization is a great place to work. A good employer branding strategy can leave a lasting positive perception of your employer brand and will boost both recruitment efforts and engagement amongst current employees.
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+ Is there a fixed schedule?
No. This training is 100% online and self-paced! When you learn and how much time you spend each day, week, or month is up to.
In total, you will need to invest approximately 6 hours to finish the course.
+ How long do I have access to the course?
In total, you will have 12 months of access to the member portal, all lessons, and learning materials.
+ Are there subtitles available?
Yes. All our online trainings come with English subtitles. And this course also comes with additional Spanish subtitles!